Sr. Manager – Market Research,New Product & Service Development

10 - 14 Years
Hosur, Bengaluru

Job Description

The purpose of this Job is to proactively help TVS Motor Company to better integrate with the changing market environment so as to create and establish a consumer-based segmented, meaningfully differentiated brand portfolio and thereby gain market share and profit.

Role and responsibility:

Understanding consumer needs & requirements
Assess market potential
Determine Brand Position & Potential
Assess Market Potential
Assess New Product, Service & Communication Concepts
Assess Pricing
Evaluate Distribution & Trade Performance
Monitor Brand Performance

Salary: Not Disclosed by Recruiter

Industry:Automobile / Auto Anciliary / Auto Components

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Manager - Market Research / Consumer Insights / Industry Analysis


Desired Candidate Profile

Please refer to the Job description above


UG:B.Tech/B.E. - Any Specialization

PG:MBA/PGDM - Any Specialization, Marketing, Other Management

Company Profile


The flagship company of the TVS group, we are among the largest two-wheeler manufacturers in India. With plants in Hosur (near Bangalore), Mysore, Himachal Pradesh and Indonesia, we have the largest portfolio of vehicles and cater to the widest segment of customers.

At TVS, we bubble with passion for engineering; engineering that makes you sit up and go wow.. we are looking for like-minded individuals who love to create and live engineering. If you think like us, we’d love to hear from you.
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Reference Id:859