Group Brand Manager

from 12 to 15 year(s) of Experience
Bengaluru / Bangalore

Job Description

Roles and Responsibilities

1) Achievement of Market share of given brands
2) Manage brand life cycle and plan product and brand interventions towards achievement of desired goals
3) Pricing strategy, achievement of revenue targets and risk mitigation for given brands
4) Manage brand health and customer feedback
5) Monitor brand spends and effectiveness.
6) Develop and implement effective communication strategy to establish brand voice)
7) Lead and guide a team of BM's and ABM's to achieve the established brand objectives
8) Closely work with various departments across the organization including NPD, design, quality and MR to give and take feedback and deliver customer voice.

Salary: Not Disclosed by Recruiter

Industry:Automobile / Auto Anciliary / Auto Components

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Key Skills


UG:Any Graduate - Any Specialization

PG:MBA/PGDM - Any Specialization, Marketing

Doctorate:Doctorate Not Required

Company Profile


The flagship company of the TVS group, we are among the largest two-wheeler manufacturers in India. With plants in Hosur (near Bangalore), Mysore, Himachal Pradesh and Indonesia, we have the largest portfolio of vehicles and cater to the widest segment of customers. At TVS, we bubble with passion for engineering; engineering that makes you sit up and go wow.. we are looking for like-minded individuals who love to create and live engineering. If you think like us, we’d love to hear from you.
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Reference Id:975